Concept

Transcreation is a terminology integration of creative translation. It is a translation re-creation for the target audience. The source language is adapted in the target language so as to deliver the information of the original text in a natural and smooth manner. It is composed of copywriting, image selection, font changes, and other content conversions to comply with the needs of information recipients.

Characteristics

-Transcreation is a kind of re-creation based on translation

-Transcreation is a cross-cultural practice

-Transcreation delivers information in a natural and smooth manner

-Transcreation puts marketing effect as the top priority

Transcreation values created by Shangshan Translation

-Accelerate the localized advancement.

Our transcreations of corporate trademarks, brands and product lines are more readily accepted by target markets, which means your sales and company image will see direct growth and improvement.

-Satisfy regulation demand in the host area

Our transcreations can seamlessly match marketing data with local language, culture, laws and regulations so that foreign-capital enterprises in sensitive fields, including pharmaceuticals, life engineering, finance, banking, insurance, energy and telecommunications, can satisfy the increasingly stricter demands for product safety in the host area.

- Increase the comprehensive level of service

Our transcreations can effectively overcome non-technological communication barrier, obviously improve the quality of your services and help high-tech enterprises become overall solution providers so as to build and maintain the service relationship with existing and potential customers.